EurActiv.com Correspondent's Choice

The following interview was published by EurActiv.com:

Traditional media organisations are not well positioned to cover innovation, according to David Nordfors, director of the VINNOVA Research Center of Innovation Journalism at Stanford University. In an interview with EurActiv, Nordfors said newsrooms tend to divide issues into sections like business, technology and politics, but described innovation as an horizontal issue which cuts across several topics.

Speaking after a conference on ‘Interfacing Innovation’ in Brussels, hosted by the European Journalism Centre, Nordfors said media coverage of innovation is central to public dialogue on the issue but the traditional way of organising news coverage may not be ideal.

The event was part of the European Year of Creativity and Innovation which is designed to raise awareness of innovation in society, education and industry.

“In most media, there is somebody who takes care of science reporting, and another guy who looks after business reporting. If we have that kind of partitioning, then the science journalist tries to avoid business because it’s not his beat, and the business journalist ignores science.”

“That works well in a world where science and business are separated, but today where innovation is becoming a driving force in the economy, these things are closely linked. We have to either partition things differently or find ways of working together to write innovation stories,” he said.

Nordfors cited innovation in medical research as an example of a cross-cutting issue that touches on business, science and politics.

To visit Mr Nordfors’ blog, please click here. To read the full article, please click here.

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